I am a senior art director specialized in developing multi-platform cosmetics and skin care content, campaigns, and activations for digitally-native audiences. I am based in Brooklyn, NY.
My client experience includes Glossier, GAP, Curology, airbnb, Clairol, allbirds, Elizabeth Arden, Revlon, and Red Antler. I partner with brands and agencies at all stages of creative from ideation through post-production, touching brand, digital, activation, social, print, video, OOH, and more.
I work with several initiatives that help young women and non-binary creatives grow into art direction and creative direction roles. I bring this mission of inclusivity and empowerment into my work, and develop creative that centers around consumers through thoughtful collaboration and inclusion on both sides of the camera.
Prior, I worked in editorial art direction at NYLON where I developed a detailed, playful collage style inspired by pop magazines and my childhood of cutting and pasting magazine imagery. I also was an art director at ELLE, where I led creative for the beauty and shopping sections and helped develop a major redesign in 2016.
I have an analytical background, and graduated from New York University with a B.S. Media with specializations in media analysis, cognition, and intercultural media translation. My current scholarly interests include parasociality and idea propagation.
Glossier, GAP, allbirds, airbnb, Curology, Clairol, Revlon, Follain, Marc Jacobs Beauty, Then I Met You, Kevyn Aucoin, Boscia, Cover FX, Almay, Elizabeth Arden, Erno Lazslo, Negative Underwear, COACH, Old Navy, American Airlines, Panera Bread, Red Antler, Grey, HUGE, YARD, NYLON Magazine, ELLE Magazine, and PAPER Magazine.