I am a 360-degree senior art director specialized in developing cosmetics and skin care content, campaigns, and activations for digitally-native audiences. I am based in Brooklyn, NY.
I partner with brands and agencies on a wide range of projects from large-scale rebrands to content campaigns. I work at all stages from ideation through post-production, touching brand, digital, activation, social, print, video, OOH collateral, and more.
I develop creative that centers around the consumer through thoughtful collaboration and empowerment, and I am committed to ethical marketing, representation, and inclusion on both sides of the camera.
I have an analytical background, and graduated from New York University with a B.S. Media and specializations in media analysis, cognition, and intercultural media translation. My current scholarly interests include parasociality and idea propagation.
Glossier, GAP, allbirds, airbnb, Curology, Clairol, Revlon, Follain, Marc Jacobs Beauty, Then I Met You, Kevyn Aucoin, Boscia, Cover FX, Almay, Elizabeth Arden, Erno Lazslo, Negative Underwear, COACH, Old Navy, American Airlines, Panera Bread, Red Antler, Grey, HUGE, YARD, NYLON Magazine, ELLE Magazine, and PAPER Magazine.