I am a freelance creative director and art director that builds brand worlds, campaigns, content, and experiences for beauty and apparel clients.
I develop conceptual, consumer-first experiences across all touchpoints including brand identity, digital platform, community, social channels, casting, creative partnerships, product development, packaging, and in-store. Clients include Glossier, Headquarters (Harry's Labs), Negative Underwear, GAP, Hero Cosmetics, Rothy's, Curology, NARS, airbnb, allbirds, Red Antler, Yard, Grey, Baron & Baron, Hugo and Marie.
I work with several initiatives that help young female-identifying and non-binary creatives grow into director-level roles. I bring this mission of inclusivity and empowerment into my work, developing creative that centers around consumers, collaborates with brand communities, and amplifies diverse perspectives on both sides of the camera.
I graduated from New York University with a B.S. Media with specializations in media analysis and cognition. I currently conduct research on para-social relationships in fan communities.