I am a freelance creative director and art director that builds brand worlds, campaigns, content, and experiences for beauty and apparel clients.

I develop conceptual, consumer-first experiences across all touchpoints including brand identity, digital platform, community, social channels, casting, creative partnerships, product development, packaging, and in-store. Clients include Glossier, Headquarters (Harry's Labs), Negative UnderwearGAP, Hero Cosmetics, Rothy'sCurology, NARSairbnballbirds, Red Antler, Yard, Grey, Baron & Baron, Hugo and Marie.

I work with several initiatives that help young female-identifying and non-binary creatives grow into director-level roles. I bring this mission of inclusivity and empowerment into my work, developing creative that centers around consumers, collaborates with brand communities, and amplifies diverse perspectives on both sides of the camera.

I graduated from New York University with a B.S. Media with specializations in media analysis and cognition. I currently conduct  research on para-social relationships in fan communities.

Art Direction, Creative Direction, and Creative Consulting
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