Clairol_Black

Pre-production art direction and packaging development for Clairol. I brainstormed a new vision for packaging photography, typography, and collage motifs, including the 'bevel box' - an asymmetrical 5-sided package, later brought to market as a crisp 6-sided box. The unusual shape stands out boldly in the haircare aisle, disrupting the 'sea of faces' that can feel overwhelming to the consumer.

Further imagery and details arriving soon.

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work

TIDAL Laura HarrierProject type

CLAIROLProject type

CHRISTY DAWNProject type

Haley Stark LLC