Pre-production art direction and packaging development for Clairol. I brainstormed a new vision for packaging photography, typography, and collage motifs, including the 'bevel box' - an asymmetrical 5-sided package, later brought to market as a crisp 6-sided box. The unusual shape stands out boldly in the haircare aisle, disrupting the 'sea of faces' that can feel overwhelming to the consumer.

Further imagery and details arriving soon.



TIDAL Laura HarrierProject type

CLAIROLProject type

CHRISTY DAWNProject type

Haley Stark LLC