GAP

Design and art direction, including campaign design system creation, for GAP’s world-wide Fall 2018 campaign “Good Creates Good”. The system included extended typography and a copy 'ticker', a long knock-out copy loop that wound around digital, social, and in-store assets.

The campaign featured young global activists including Chella Man, Noor Tagouri, King Princess, Kimberley Drew, and Xiuhtezcatl Martinez, and amplified important conversations on gender, race, body positivity, politics, and the environment.

AGENCY YARD  CREATIVE DIRECTOR Michael Bird  ART DIRECTOR Sofia Glimnell, Steven Williams 
ART DIRECTOR AND DESIGNER Haley Stark  PHOTOGRAPHER Oliver Hadlee Pearch

Screen Shot 2018-07-29 at 9.51.49 AM
Screen Shot 2018-09-04 at 3.56.01 PM
Screen Shot 2018-07-29 at 9.51.33 AM
YARD_SITE_2018_GAP_FALL18_STILLS_01
Screen Shot 2018-09-04 at 3.54.34 PM 2
Screen Shot 2018-09-04 at 3.54.29 PM
GRID
IMG_7179 2
IMG_7188 2
IMG_7186

Glossier - ComplexionPhotographed by Jai Odell

Glossier - BubblewrapPhotographed by Ben Hassett

Glossier - FuturedewPhotographed by Ronan Mckenzie

Glossier - Brow FlickPhotographed by Daniel Jaramillo

GAP - Holiday 2018YARD | Photographed by Daniel Jackson

GAP - Fall 2018YARD | Photographed by Oliver Hadlee Pearch

GAP - Fall 2018YARD | Photographed by Oliver Hadlee Pearch

GAP - Fall 2018YARD | Photographed by Oliver Hadlee Pearch

CurologyRed Antler

allbirdsRed Antler | Photographed by Suzanne Saroff

FollainRed Antler | Photographed by Ruo Bing Li

Then I Met YouRed Antler | Photographed by Meredith Jenks

Negative Underwear - EcommercePhotographed by Brayden Olson

Charlotte RusseGates Creative | Photographed by Nicolas Kantor

Laura Harrier - Tidal MagazinePhotographed by Eric Chakeen

Sophia Roe - Tidal MagazinePhotographed by Anna Wolf

Sophia Roe - Tidal MagazinePhotographed by Anna Wolf

GAP - Holiday 2016Untitled Worldwide | Photographed by Matteo Montanari

GAP - Holiday 2016Untitled Worldwide | Photographed by Matteo Montanari

GAP - Holiday 2016Untitled Worldwide | Photographed by Matteo Montanari

GAP - Holiday 2016Untitled Worldwide | Directed by Tucker Bliss

Abercrombie - Fall/Holiday 2018Photographed by Matteo Montanari

DistrictRed Antler | Photographed by Brayden Olson

Panera BreadPlayground Creative

Nylon MagazinePhotographed by Hilary Walsh, Marvin Scott Jarrett

GAP - Fall 2016Untitled Worldwide | Photographed by Mel Bles

GAP - Fall 2016Untitled Worldwide | Photographed by Mel Bles

ELLE MagazinePhotographed by Paola Kudacki

American AirlinesCP+B Denver | Photographed by Nigel Cox

Elizabeth ArdenGrey | Photographed by Theo Wenner

Amsale BridalPhotographed by Tiffany Dawn Nicholson

CoachPhotographed and Directed by Ben Toms

Glossier - Colorslide DuoPhotographed by Talent

airbnbHearst Corporation

Esme Ham - Tidal MagazinePhotographed by Anna Wolf

Derlyn Perez - Tidal MagazinePhotographed by Anna Wolf

Haley Stark is HALEY STARK LLC
Art Direction and Creative Consulting
Email  |  Instagram  |  LinkedIn  |  Working Not Working