GAP - Fall 2018

Design and art direction for GAP's global Fall 2018 campaign "Good Creates Good". The campaign featured activists, thought leaders, and artists including Chella Man, Noor Tagouri, King Princess, Kimberley Drew, and Xiuhtezcatl Martinez, and amplified important conversations on gender, race, body positivity, politics, and the environment. The design system included extended typeforms and a copy 'ticker' that loped around digital, social, and in-store assets. 

Art Direction
Casting
Content
Design

Social Channels

AGENCY Yard, 2018 CREATIVE DIRECTOR Michael Bird ART DIRECTORS Sofia Glimnell, Steven Williams DESIGNER, ART DIRECTOR Haley Stark PHOTOGRAPHER Oliver Hadlee Pearch

AGENCY Yard, 2018 CREATIVE DIRECTOR Michael Bird ART DIRECTORS Sofia Glimnell, Steven Williams DESIGNER, ART DIRECTOR Haley Stark PHOTOGRAPHER Oliver Hadlee Pearch


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Haley Stark LLC, Brooklyn NYC
Creative Direction, Art Direction, and Creative Consulting