Design and art direction, including campaign design development and deliverables, for GAP’s global, omni-platform Fall 2018 campaign “Good Creates Good”. The positive-vibes campaign featured prominent young activists including Chella Man, Kimberley Drew, Xiuhtezcatl Martinez, and Noor Tagouri, and amplified important conversations on gender, race, body positivity, politics, and the environment.

Launched in 2018
Platforms: Global, Digital, Social, Retail

Agency - YARD
Creative Director - Michael Bird

Art Director - Sofia Glimnell
Photographer - Oliver Hadlee Pearch

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In-situ of the campaign in the GAP Times Square flagship store.

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Haley Stark LLC
Art Direction / Creative Consulting
Brooklyn, NY
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