GAP

Design and art direction for GAP's world-wide Fall 2018 campaign "Good Creates Good". The campaign featured global activists, thought leaders, and artists including Chella Man, Noor Tagouri, King Princess, Kimberley Drew, and Xiuhtezcatl Martinez, and amplified important conversations on gender, race, body positivity, politics, and the environment. The design system included extended typeforms and a copy 'ticker' that loped around digital, social, and in-store assets. 

Agency Yard, 2018 Creative Director Michael Bird Art Director Sofia Glimnell, Steven Williams Design, Art Direction Haley Stark Photographer Oliver Hadlee Pearch 

Creative Director Marie Suter Art Director Haley Stark Casting Madeleine Angus Photographer Jai Odell Video Wilson Cameron Makeup Artist Katie Jane Hughes Hair Stylist Edward Lampley Wardrobe Stylist Solange Franklin

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More Projects

HeadquartersProject type

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PRProject type

GAP - Holiday 2016Untitled Worldwide | Directed by Tucker Bliss

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Haley Stark LLC, Brooklyn NYC
Creative Direction, Art Direction, and Creative Consulting