Design and art direction, including campaign design development and deliverables, for GAP’s global, omni-platform Fall 2018 campaign “Good Creates Good”. The positive-vibes campaign featured prominent young activists including Chella Man, Kimberley Drew, Xiuhtezcatl Martinez, and Noor Tagouri, and amplified important conversations on gender, race, body positivity, politics, and the environment.
Launched in 2018
Platforms: Global, Digital, Social, Retail
Agency - YARD
Creative Director - Michael Bird
Art Director - Sofia Glimnell
Photographer - Oliver Hadlee Pearch
In-situ of the campaign in the GAP Times Square flagship store.