Design and art direction for GAP’s global, omni-platform Fall 2018 campaign “Good Creates Good”, including campaign design development and deliverables. The positive-vibes campaign featured prominent young activists including Chella Man, Kimberley Drew, Xiuhtezcatl Martinez, and Noor Tagouri, and amplified important conversations on gender, race, body positivity, politics, and the environment.
In-situ of the campaign in the GAP Times Square flagship store.
PHOTOGRAPHER Oliver Hadlee Pearch
CREATIVE DIRECTOR Michael Bird
ART DIRECTOR Sofia Glimnell