Design and art direction, including campaign design system creation, for GAP’s world-wide Fall 2018 campaign “Good Creates Good”. The system included extended typography and a copy 'ticker', a long knock-out copy loop that wound around digital, social, and in-store assets.
The campaign featured young global activists including Chella Man, Noor Tagouri, King Princess, Kimberley Drew, and Xiuhtezcatl Martinez, and amplified important conversations on gender, race, body positivity, politics, and the environment.
AGENCY YARD CREATIVE DIRECTOR Michael Bird ART DIRECTOR Sofia Glimnell, Steven Williams
ART DIRECTOR AND DESIGNER Haley Stark PHOTOGRAPHER Oliver Hadlee Pearch