Art direction for GAP’s global, omni-platform Holiday 2016 campaign, “Share Your Gift”, including development, on- set direction, and campaign design. I also created a handwritten typeface, created from lettering by Julia Blackburn, that supported multiple languages and was implemented globally.
The campaign's placement was wide-reaching, including all global GAP stores and many large-scale OOH placements.
AGENCY Untitled Worldwide
PHOTOGRAPHER Matteo Montanari and Stefano Azario
SENIOR CREATIVE DIRECTOR Brynn Heminway
CREATIVE DIRECTOR Julia Blackburn
VIDEO DIRECTOR Tucker Bliss
CINEMATOGRAPHER Stuart Winecoff