Design and art direction for GAP’s global, omni-platform Holiday 2018 campaign featuring musician Leon Bridges.
I developed an update for GAP's classic holiday stripe motif that was carried across all seasonal creative. The new stripe palette merged seasonal tones with colors from the Holiday 2018 collection, and added colorful energy to the campaign imagery.
For GAP's Cyber Monday promotions, I exploded the linear stripe into individual pixels that filled image borders and playfully revealed discounts.
AGENCY: Yard, 2018
PHOTOGRAPHER: Daniel Jackson
CREATIVE DIRECTORS: Richard Austin, Dorothy Austin
ART DIRECTOR: Sofia Glimnell
DESIGN/ART DIRECTION: Haley Stark