GAP

Design and art direction for GAP’s global, omni-platform Holiday 2018 campaign featuring Leon Bridges. I developed an update for the brand's classic holiday stripe motif that was carried across all seasonal creative, including Black Friday and Cyber Monday. The new stripe palette merged seasonal tones with colors from the Holiday 2018 collection, and added colorful energy to the campaign imagery.

AGENCY Yard, 2018  CREATIVE DIRECTORS Richard Austin, Dorothy Austin  ART DIRECTOR Sofia Glimnell
DESIGN/ART DIRECTION Haley Stark  PHOTOGRAPHER Daniel Jackson

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Cyber Monday

For GAP's Cyber Monday promotions, I exploded the linear stripe into individual pixels that filled image borders and playfully revealed discounts.

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Black Friday

For GAP's Black Friday promotions, I helped develop a ripped paper aesthetic that ran across digital, social, and in-store platforms.

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Haley Stark LLC
Art Direction / Creative Consulting

stark.haley@gmail.com
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stark.haley@gmail.com
Instagram
Working Not Working