Design and art direction for GAP’s global, omni-platform Holiday 2018 campaign featuring Leon Bridges. I developed an update for the brand's classic holiday stripe motif that was carried across all seasonal creative, including Black Friday and Cyber Monday. The new stripe palette merged seasonal tones with colors from the Holiday 2018 collection, and added colorful energy to the campaign imagery.
AGENCY Yard, 2018 CREATIVE DIRECTORS Richard Austin, Dorothy Austin ART DIRECTOR Sofia Glimnell
DESIGN/ART DIRECTION Haley Stark PHOTOGRAPHER Daniel Jackson
For GAP's Cyber Monday promotions, I exploded the linear stripe into individual pixels that filled image borders and playfully revealed discounts.
For GAP's Black Friday promotions, I helped develop a ripped paper aesthetic that ran across digital, social, and in-store platforms.