GAP

Providing a fresh update to the brand's iconic holiday stripe.

Design and art direction for GAP's global, omni-platform Holiday 2018 campaign featuring Leon Bridges. I developed an update for the brand's classic holiday stripe motif that was carried across all seasonal creative, including Black Friday and Cyber Monday. The new stripe palette merged seasonal tones with colors from the Holiday 2018 collection, adding colorful energy to the campaign imagery.

Agency Yard, 2018 Creative Director Richard Austin, Dorothy Austin Art Director Sofia Glimnell Design, Art Direction Haley Stark Photographer Daniel Jackson 

Creative Director Marie Suter Art Director Haley Stark Casting Madeleine Angus Photographer Jai Odell Video Wilson Cameron Makeup Artist Katie Jane Hughes Hair Stylist Edward Lampley Wardrobe Stylist Solange Franklin

I transformed GAP's classic, horizontal 'crazy stripe into a vertical line of stacked squares. The condensed stripe bordered and divided campaign imagery, added color to digital assets, and became a striking motif on printed collateral.

GapHoliday2018_01
Avnd3
Avnd2
IMG_8423
IMG_8525

For Cyber Monday promotions, we exploded the stripe into individual pixels that playfully revealed discounts.

Screen Shot 2018-11-25 at 9.25.50 AM
IMG_8308
301560-gap-cyber-monday-final-reminder

For Black Friday promotions, I helped develop a ripped apper aesthetic that ran across digital, social, and in-store platforms.

gap-black-friday-and-cyber-monday-deals
IMG_8281
IMG_8282
IMG_8283

More Projects

HeadquartersProject type

Glossier - BubblewrapPhotographed by Ben Hassett

GAP - Holiday 2018YARD | Photographed by Daniel Jackson

Glossier - Brow FlickPhotographed by Daniel Jaramillo

GAP - Fall 2018YARD | Photographed by Oliver Hadlee Pearch

Glossier - FuturedewPhotographed by Ronan Mckenzie

Laura Harrier - Tidal MagazinePhotographed by Eric Chakeen

Glossier - Milky Jelly CleanserPhotographed by Dan Jaramillo

Glossier - ComplexionPhotographed by Jai Odell

Negative UnderwearPhotographed by Brayden Olson

GAP - Fall 2018YARD | Photographed by Oliver Hadlee Pearch

FollainRed Antler | Photographed by Ruo Bing Li

Sophia Roe - Tidal MagazinePhotographed by Anna Wolf

Pure RosyProject type

GAP - Holiday 2016Untitled Worldwide | Directed by Tucker Bliss

GAP - Holiday 2016Untitled Worldwide | Directed by Tucker Bliss

GAP - Holiday 2016Untitled Worldwide | Directed by Tucker Bliss

GAP - Holiday 2016Untitled Worldwide | Directed by Tucker Bliss

Then I Met YouRed Antler | Photographed by Meredith Jenks

CurologyRed Antler

Nylon MagazinePhotographed by Hilary Walsh, Marvin Scott Jarrett

GAP - Fall 2016Untitled Worldwide | Photographed by Mel Bles

GAP - Fall 2016Untitled Worldwide | Photographed by Mel Bles

Panera Bread - Summer 2018Playground Creative

Derlyn Perez - Tidal MagazinePhotographed by Anna Wolf

Charlotte RusseGates Creative | Photographed by Nicolas Kantor

ELLE MagazinePhotographed by Paola Kudacki

DistrictRed Antler | Photographed by Brayden Olson

Amsale BridalPhotographed by Tiffany Dawn Nicholson

CoachPhotographed and Directed by Ben Toms

Glossier - Colorslide DuoPhotographed by Talent

airbnbHearst Corporation

Haley Stark LLC, Brooklyn NYC
Creative Direction, Art Direction, and Creative Consulting