Glossier - Brow Flick

Art direction for the launch campaign of Brow Flick, a brush-tip eyebrow pen and partner to Glossier's cult product Boy Brow. Inspired by minimalist graphic design, we developed visuals that highlighted the product's brush lines and gesture (a flick!) helping bring a more 'artistry' product to life within Glossier's accessible product assortment.

Art direction for the launch campaign of Brow Flick, a brush-tip eyebrow pen and partner to Glossier's cult product Boy Brow. Inspired by minimalist graphic design, we developed visuals that highlighted the product's brush lines and gesture (a flick!) helping bring a more 'artistry' product to life within Glossier's accessible product assortment.

Art Direction
Casting
Content
Creative Strategy
E-Comm

CREATIVE DIRECTOR Marie Suter ART DIRECTOR Haley Stark CASTING Madeleine Angus PHOTOGRAPHER Daniel Jaramillo VIDEO Wilson Cameron MAKEUP ARTIST Katie Jane Hughes HAIR STYLIST Tina Outen MANICURE Gina Edwards WARDROBE Kirby Marzec PRODUCT PHOTOGRAPHER Raymond Meier

CREATIVE DIRECTOR Marie Suter ART DIRECTOR Haley Stark CASTING Madeleine Angus PHOTOGRAPHER Daniel Jaramillo VIDEO Wilson Cameron MAKEUP ARTIST Katie Jane Hughes HAIR STYLIST Tina Outen MANICURE Gina Edwards WARDROBE Kirby Marzec PRODUCT PHOTOGRAPHER Raymond Meier


BrowFlickGIF_02
BrowFlickGIF_03
BrowFlickGIF_01
BrowFlick_0_Global_02
BrowFlick_Blond_Ash
BrowFlick_2_Brown_03
BrowFlick_0_Global_03
BrowFlick_0_Global_06
Screen Shot 2019-07-05 at 4.16.16 PM
BrowFlick_0_Global_04
BrowFlick_1_Black_02
BrowFlick_2_Brown_02
BrowFlick_3_Blond_02
BrowFlick_3_Blond_03
BrowFlick_Editorial_4
Screen Shot 2019-06-14 at 9.00.18 AM
Screen Shot 2019-06-12 at 5.18.14 PM
Screen Shot 2019-06-14 at 9.01.35 AM
Screen Shot 2019-06-14 at 9.01.00 AM

More Projects

HeadquartersLaunching haircare for Harry's.

Glossier - BubblewrapIntroducing eye + lip cream.

Glossier - Milky Jelly CleanserRe-framing a cult favorite.

Glossier - FuturedewHighlighting the brand's iconic look.

Glossier - FuturedewHighlighting the brand's iconic look.

Supergoop!Celebrating every day with everyday sunscreen.

Glossier - Brow FlickLaunching artistry for an accessible brand.

Glossier - ComplexionRe-introducing three products on fifty faces.

Blueland Facial CleanserEco technology, now for the face.

Negative Underwear - E-CommerceDeveloping the brand's visual world since 2015.

Negative Underwear - CatalogsIntroducing the brand the old-fashioned way.

Blueland Summer 2022A warm world for summer scents.

KNOW BeautyIntroducing DNA-driven skincare.

Glossier - Colorslide DuoDeveloping talent-captured creative.

Rothy'sTelling a sunlit, circular shoe story.

NYLON MagazineArt direction 2011-2015.

GAP - Fall 2018Amplifying what's good.

GAP - Fall 2018Amplifying what's good.

GAP - Holiday 2016Shaking up tradition on a global scale.

GAP - Holiday 2016Shaking up tradition on a global scale.

GAP - Holiday 2016Shaking up tradition on a global scale.

GAP - Fall 2016Good denim, clean and simple.

GAP - Fall 2016Good denim, clean and simple.

Tidal Magazine - Sophia RoeCapturing summertime nostalgia.

ELLE MagazineRedesigning the iconic title.

HALEY STARK LLC 
Creative Direction
Art Direction
Creative Consulting

HALEY STARK LLC - Brooklyn, NY 
Creative Direction, 
Art Direction, Creative Consulting

INTERESTED IN WORKING TOGETHER?
Send an email →