Glossier

Launching the full Glossier brow look.

Art Director on the launch campaign for Brow Flick, the brush-tip eyebrow pen and partner to Glossier's cult product Boy Brow. I developed visuals that highlighted the application payoff and the gesture (the flick!), helping bring a more technical, artistry product to life within a more accessible product assortment.

CREATIVE DIRECTOR  Marie Suter  
ART DIRECTOR  Haley Stark  
CASTING  Madeleine Angus  
PHOTOGRAPHER  Daniel Jaramillo  
PRODUCT PHOTOGRAPHER  Raymond Meier  
DIRECTOR/DP  Wilson Cameron  
MAKEUP ARTIST  Katie Jane Hughes  
HAIR STYLIST  Tina Outen  
MANICURIST  Gina Edwards  
STYLIST  Kirby Marzec

Stills

Showing payoff and gesture across multiple brow shapes, sizes, and styles. For product, a minimalist and design-focused approach.

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Before & After

The ultimate proof of payoff, used across paid and owned platforms.

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In Situ

The assets were used across digital, social, and print platforms.

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More Projects

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Glossier - BubblewrapPhotographed by Ben Hassett

Glossier - FuturedewPhotographed by Ronan Mckenzie

Glossier - Brow FlickPhotographed by Daniel Jaramillo

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GAP - Fall 2018YARD | Photographed by Oliver Hadlee Pearch

GAP - Fall 2018YARD | Photographed by Oliver Hadlee Pearch

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Sophia Roe - Tidal MagazinePhotographed by Anna Wolf

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GAP - Holiday 2016Untitled Worldwide | Photographed by Matteo Montanari

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GAP - Holiday 2016Untitled Worldwide | Photographed by Matteo Montanari

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GAP - Fall 2016Untitled Worldwide | Photographed by Mel Bles

GAP - Fall 2016Untitled Worldwide | Photographed by Mel Bles

ELLE MagazinePhotographed by Paola Kudacki

American AirlinesCP+B Denver | Photographed by Nigel Cox

Elizabeth ArdenGrey | Photographed by Theo Wenner

Amsale BridalPhotographed by Tiffany Dawn Nicholson

CoachPhotographed and Directed by Ben Toms

Abercrombie - Fall/Holiday 2018Photographed by Matteo Montanari

Glossier - Colorslide DuoPhotographed by Talent

airbnbHearst Corporation

Esme Ham - Tidal MagazinePhotographed by Anna Wolf

Derlyn Perez - Tidal MagazinePhotographed by Anna Wolf

Haley Stark is HALEY STARK LLC
Art Direction and Creative Consulting
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