Glossier - Brow Flick

Art direction for the launch campaign of Brow Flick, a brush-tip eyebrow pen and partner to Glossier's cult product Boy Brow. Inspired by minimalist graphic design, we developed visuals that highlighted the product's brush lines and gesture (a flick!) helping bring a more 'artistry' product to life within Glossier's accessible product assortment.

Art Direction
Casting
Content
Creative Strategy
E-Comm

CREATIVE DIRECTOR Marie Suter ART DIRECTOR Haley Stark CASTING Madeleine Angus PHOTOGRAPHER Daniel Jaramillo VIDEO Wilson Cameron MAKEUP ARTIST Katie Jane Hughes HAIR STYLIST Tina Outen MANICURE Gina Edwards WARDROBE Kirby Marzec PRODUCT PHOTOGRAPHER Raymond Meier

CREATIVE DIRECTOR Marie Suter ART DIRECTOR Haley Stark CASTING Madeleine Angus PHOTOGRAPHER Daniel Jaramillo VIDEO Wilson Cameron MAKEUP ARTIST Katie Jane Hughes HAIR STYLIST Tina Outen MANICURE Gina Edwards WARDROBE Kirby Marzec PRODUCT PHOTOGRAPHER Raymond Meier


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Haley Stark LLC, Brooklyn NYC
Creative Direction, Art Direction, and Creative Consulting