Glossier

Creating a new world for an entirely new kind of product.

Art direction for the launch campaign for Bubblewrap, Glossier's versatile eye and lip moisturizing cream. We developed an aspirational and glossy Bubblewrap world, collaborating with photographer Ben Hassett on the editorial look and feel. We highlighted Bubblewrap's application and results across dozens of stills, videos, and product images, including visual metaphors such as bubbles, magnifying glasses, and water droplets. 

CREATIVE DIRECTOR  Marie Suter  
CREATIVE LEAD, ART DIRECTOR  Haley Stark  
CASTING  Madeleine Angus  
PHOTOGRAPHER  Ben Hassett  
PRODUCT PHOTOGRAPHER  Raymond Meier  
DP  Matthew Schroeder  
MAKEUP ARTIST  Maki Ryoke  
HAIR STYLIST  Jawara  
MANICURIST  Maki Sakamoto

Stills

We created a glossy, crisp Bubblewrap world via application shots and moisturizing metaphors.

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Video

We created multiple educational videos that explained claims, ingredients, and results.

In Situ

The content was launched across digital, social, and print platforms.

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Haley Stark is HALEY STARK LLC
Art Direction and Creative Consulting
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