Glossier

Creating a new world for an new type of skincare product.

Art direction for the launch campaign of Bubblewrap, Glossier's versatile eye and lip moisturizing cream. We developed an aspirational and glossy product world, collaborating with photographer Ben Hassett on an editorial look and feel. We highlighted Bubblewrap's application and results across dozens of stills and videos, inclding product benefit metaphors such as bubbles, magnifying glasses, and water droplets.

Creative Director Marie Suter Art Director Haley Stark Casting Madeleine Angus Photographer Ben Hassett Video Matthew Schroeder Product Photographer Raymond Meier Makeup Artist Maki Ryoke Hair Stylist Jawara Manicurist Maki Sakamoto

Creative Director Marie Suter Art Director Haley Stark Casting Madeleine Angus Photographer Jai Odell Video Wilson Cameron Makeup Artist Katie Jane Hughes Hair Stylist Edward Lampley Wardrobe Stylist Solange Franklin

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More Projects

HeadquartersProject type

Glossier - BubblewrapPhotographed by Ben Hassett

Glossier - Milky Jelly CleanserPhotographed by Dan Jaramillo

KNOW BeautyProject type

Glossier - FuturedewPhotographed by Ronan Mckenzie

GAP - Fall 2018YARD | Photographed by Oliver Hadlee Pearch

Glossier - ComplexionPhotographed by Jai Odell

GAP - Fall 2018YARD | Photographed by Oliver Hadlee Pearch

Glossier - FuturedewPhotographed by Ronan Mckenzie

GAP - Holiday 2016Untitled Worldwide | Directed by Tucker Bliss

Negative UnderwearPhotographed by Brayden Olson

GAP - Holiday 2016Untitled Worldwide | Directed by Tucker Bliss

GAP - Holiday 2016Untitled Worldwide | Directed by Tucker Bliss

Glossier - Brow FlickPhotographed by Daniel Jaramillo

Nylon MagazinePhotographed by Hilary Walsh, Marvin Scott Jarrett

GAP - Fall 2016Untitled Worldwide | Photographed by Mel Bles

GAP - Fall 2016Untitled Worldwide | Photographed by Mel Bles

Glossier - Colorslide DuoPhotographed by Talent

Then I Met YouRed Antler | Photographed by Meredith Jenks

Sophia Roe - Tidal MagazinePhotographed by Anna Wolf

ELLE MagazinePhotographed by Paola Kudacki

DistrictRed Antler | Photographed by Brayden Olson

Haley Stark LLC, Brooklyn NYC
Creative Direction, Art Direction, and Creative Consulting