Glossier - Complexion

Glossier - Complexion

Art direction for new, expanded content for Glossier products Perfecting Skin Tint, Stretch Concealer, and Wowder's newly the expanded shade range. We captured 50 talent wearing their shade matches across hundreds of creative assets, including stills, videos, and GIFs. We also re-launched the digital Shade Finder tool to be easier to organically browse, find, and shop a shade match.

Art direction for new, expanded content for Glossier products Perfecting Skin Tint, Stretch Concealer, and Wowder's newly the expanded shade range. We captured 49 talent wearing their shade matches across hundreds of creative assets, including stills, videos, and GIFs. We also re-launched the digital Shade Finder tool to be easier to organically browse, find, and shop a shade match.

Art Direction
Casting
Content
Creative Strategy
E-Comm
Social Channels

CREATIVE DIRECTOR Marie Suter ART DIRECTOR Haley Stark CASTING Madeleine Angus PHOTOGRAPHER Jai Odell VIDEO Wilson Cameron MAKEUP ARTIST Katie Jane Hughes HAIR STYLIST Edward Lampley WARDROBE Solange Franklin

CREATIVE DIRECTOR Marie Suter ART DIRECTOR Haley Stark CASTING Madeleine Angus PHOTOGRAPHER Jai Odell VIDEO Wilson Cameron MAKEUP ARTIST Katie Jane Hughes HAIR STYLIST Edward Lampley WARDROBE Solange Franklin


Glossier_Group_Danielle-Enge
Glossier_Group_MaryV-Havana
PST_G6_02_Yaminah
PST_G9_05_Anthony
PST_G4_03_Danielle
PST_G3_02_Kemi
PST_G8_05_Memphis
SC_G2_05_Walda
PST_Default_02_G1_Mari
SC_G12_03_Amanda
GL_Complexion_JaiOdell_Group_G9_Megan_Tasmin_PST_SC_031-1
SC_G6_05_Sabina
PST_G9_03_Megan
PST_G7_03_Skye
PST_G2_02_Anzie
SC_G8_02_Michelle
PST_G4_02_Enga
PST_G6_03_Sabina
SC_G11_04_Dakota
PST_G3_04_Levi

We also re-launched the digital Shade Finder tool, featuring more talent to help consumers organically browse, identify, and shop their shade match.

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HALEY STARK LLC 
Creative Direction
Art Direction
Creative Consulting

HALEY STARK LLC - Brooklyn, NY 
Creative Direction, 
Art Direction, Creative Consulting

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