Glossier

Evolving complexion for a digital-first beauty brand.

Art direction for new, expanded content for Glossier products Perfecting Skin Tint, Stretch Concealer, and Wowder's newly the expanded shade range. We captured 49 talent wearing their shade matches across hundreds of creative assets, including stills, videos, and GIFs. We also re-launched the digital Shade Finder tool to be easier to organically browse, find, and shop a shade match.

Creative Director Marie Suter Art Director Haley Stark Casting Madeleine Angus Photographer Jai Odell Video Wilson Cameron Makeup Artist Katie Jane Hughes Hair Stylist Edward Lampley Wardrobe Stylist Solange Franklin

Creative Director Marie Suter Art Director Haley Stark Casting Madeleine Angus Photographer Jai Odell Video Wilson Cameron Makeup Artist Katie Jane Hughes Hair Stylist Edward Lampley Wardrobe Stylist Solange Franklin

Glossier_Group_Danielle-Enge
Glossier_Group_MaryV-Havana
PST_G6_02_Yaminah
PST_G9_05_Anthony
PST_G4_03_Danielle
PST_G3_02_Kemi
PST_G8_05_Memphis
SC_G2_05_Walda
PST_Default_02_G1_Mari
SC_G12_03_Amanda
GL_Complexion_JaiOdell_Group_G9_Megan_Tasmin_PST_SC_031-1
SC_G6_05_Sabina
PST_G9_03_Megan
PST_G7_03_Skye
PST_G2_02_Anzie
SC_G8_02_Michelle
PST_G4_02_Enga
PST_G6_03_Sabina
SC_G11_04_Dakota
PST_G3_04_Levi

We also re-launched the digital Shade Finder tool, featuring more talent to help consumers organically browse, identify, and shop their shade match.

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More Projects

HeadquartersProject type

Glossier - BubblewrapPhotographed by Ben Hassett

Glossier - Milky Jelly CleanserPhotographed by Dan Jaramillo

KNOW BeautyProject type

Glossier - FuturedewPhotographed by Ronan Mckenzie

GAP - Fall 2018YARD | Photographed by Oliver Hadlee Pearch

Glossier - ComplexionPhotographed by Jai Odell

GAP - Fall 2018YARD | Photographed by Oliver Hadlee Pearch

Glossier - FuturedewPhotographed by Ronan Mckenzie

GAP - Holiday 2016Untitled Worldwide | Directed by Tucker Bliss

Negative UnderwearPhotographed by Brayden Olson

GAP - Holiday 2016Untitled Worldwide | Directed by Tucker Bliss

GAP - Holiday 2016Untitled Worldwide | Directed by Tucker Bliss

Glossier - Brow FlickPhotographed by Daniel Jaramillo

Nylon MagazinePhotographed by Hilary Walsh, Marvin Scott Jarrett

GAP - Fall 2016Untitled Worldwide | Photographed by Mel Bles

GAP - Fall 2016Untitled Worldwide | Photographed by Mel Bles

Glossier - Colorslide DuoPhotographed by Talent

Then I Met YouRed Antler | Photographed by Meredith Jenks

Sophia Roe - Tidal MagazinePhotographed by Anna Wolf

ELLE MagazinePhotographed by Paola Kudacki

DistrictRed Antler | Photographed by Brayden Olson

Haley Stark LLC, Brooklyn NYC
Creative Direction, Art Direction, and Creative Consulting