Glossier

Evolving complexion for a digital-first beauty brand.

Art direction for updated complexion assets that highlighted Perfecting Skin Tint, Stretch Concealer, and Wowder's newly the expanded shade range. We captured 49 talent wearing their Complexion shade matches across hundreds of creative assets, including stills, videos, and GIFs. We also re-launched the digital Shade Finder tool to be easier to organically browse, find, and shop a shade match.

CREATIVE DIRECTOR Marie Suter 
ART DIRECTOR Haley Stark
CASTING Madeleine Angus 
 
PHOTOGRAPHER Jai Odell
VIDEO Wilson Cameron
MAKEUP ARTIST Katie Jane Hughes
HAIR STYLIST Edward Lampley  
WARDROBE Solange Franklin

Content

We captured 49 talent wearing their Complexion shade matches across hundreds of assets, including stills, videos, and GIFs.

Glossier_Group_Danielle-Enge
Glossier_Group_MaryV-Havana
PST_G6_02_Yaminah
PST_G9_05_Anthony
PST_G4_03_Danielle
PST_G3_02_Kemi
PST_G8_05_Memphis
SC_G2_05_Walda
PST_G4_02_Enga
SC_G12_03_Amanda
PST_G9_03_Megan
PST_G6_03_Sabina
PST_G2_02_Anzie
SC_G8_02_Michelle

Shade Finder

We also re-launched the digital Shade Finder tool to be easier to organically browse, find, and shop a shade match.

In Situ

The assets were launched across digital, social, and print platforms.

Glossier_Homepage_1200
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Screen Shot 2019-02-18 at 4.42.17 PM
Screen Shot 2019-01-29 at 9.42.28 AM

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Haley Stark is HALEY STARK LLC
Art Direction and Creative Consulting
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