Glossier - Futuredew

Glossier - Futuredew

Art direction for the launch campaign of Futuredew, a skincare-meets-makeup product made to effortlessly create Glossier's signature "skin first" glow. We created a warm, golden hour mood that echoed Glossier's iconic Instagram look — sunlit skin with an extra-dewy natural finish — highlighting skin texture up close.  

Art Direction
Campaigns
Content
Creative Strategy
E-Comm
Social Channels
Storytelling

CREATIVE DIRECTOR Marie Suter ART DIRECTOR Haley Stark CASTING Madeleine Angus DESIGN Sam Sonntag, Sage Smith PHOTOGRAPHER Ronan Mckenzie VIDEO Jer Robert Paulin, Valentina Siad VIDEO EDITING Jer Robert Paulin, Katarina Zhu MAKEUP ARTIST Emi Kaneko HAIR STYLIST Edward Lampley PRODUCT PHOTOGRAPHER Raymond Meier

CREATIVE DIRECTOR Marie Suter ART DIRECTOR Haley Stark CASTING Madeleine Angus DESIGN Sam Sonntag, Sage Smith PHOTOGRAPHER Ronan Mckenzie VIDEO Jer Robert Paulin, Valentina Siad VIDEO EDITING Jer Robert Paulin, Katarina Zhu MAKEUP ARTIST Emi Kaneko HAIR STYLIST Edward Lampley PRODUCT PHOTOGRAPHER Raymond Meier


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More Projects

Harry's - HeadquartersLaunching haircare for Harry's.

Glossier - BubblewrapIntroducing eye + lip cream.

Glossier - Milky Jelly CleanserRe-framing a cult favorite.

Glossier - FuturedewHighlighting the brand's iconic look.

Glossier - FuturedewHighlighting the brand's iconic look.

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Glossier - Brow FlickLaunching artistry for an accessible brand.

Glossier - ComplexionRe-introducing three products on fifty faces.

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Negative Underwear - CatalogsIntroducing the brand the old-fashioned way.

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NYLON MagazineArt direction 2011-2015.

GAP - Fall 2018Amplifying what's good.

GAP - Fall 2018Amplifying what's good.

GAP - Holiday 2016Shaking up tradition on a global scale.

GAP - Holiday 2016Shaking up tradition on a global scale.

GAP - Holiday 2016Shaking up tradition on a global scale.

GAP - Fall 2016Good denim, clean and simple.

GAP - Fall 2016Good denim, clean and simple.

TIDAL - Sophia RoeCapturing summertime nostalgia.

ELLE MagazineRedesigning the iconic title.

HALEY STARK LLC 
Creative Direction
Art Direction
Creative Consulting

HALEY STARK LLC - Brooklyn, NY 
Creative Direction, 
Art Direction, Creative Consulting

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