Glossier

Introducing Futuredew with a glowing, sunlit world.

Art director for the launch capaign of Glossier Futuredew, a skincare-meets-makeup oil and serum hybrid that gives an extra-dewy, subtly-perfected glow with no makeup needed. We created a warm, sunlit mood that echoed Glossier's iconic Instagram look: naturally-lit skin with an ultra-dewy, smooth finish. Perfectly timed to launch near Glossier's 5th anniversary, the Futuredew campaign built on the brand's original core idea of "Skin First".

CREATIVE DIRECTOR Marie Suter 
CREATIVE LEAD Cherlyn Russo

ART DIRECTOR Haley Stark
CASTING Madeleine Angus
CREATIVE Sam Sonntag
CREATIVE Valentina Siad
CREATIVE Sage Smith  

PHOTOGRAPHER Ronan Mckenzie  
VIDEO EDITOR Jer Robert Paulin
VIDEO EDITOR Katarina Zhu  
MAKEUP ARTIST Emi Kaneko  
HAIR STYLIST Edward Lampley

Content

Capturing Futuredew's skin finish, close-up.

Futuredew_02_Small
Futuredew_05_Small
Futuredew_06_Small
Futuredew_03_Small
Futuredew_04_Small
Futuredew_07_Small
Futuredew_09_Small
Futuredew_12_Small
Futuredew_10_Small

In Situ

The assets ran across Glossier's social, digital, and print platforms.

Screen Shot 2020-03-29 at 1.31.52 PM
Futuredew_15_Small

More Projects

Glossier - ComplexionPhotographed by Jai Odell

Glossier - BubblewrapPhotographed by Ben Hassett

Glossier - FuturedewPhotographed by Ronan Mckenzie

Glossier - Brow FlickPhotographed by Daniel Jaramillo

GAP - Holiday 2018YARD | Photographed by Daniel Jackson

GAP - Fall 2018YARD | Photographed by Oliver Hadlee Pearch

GAP - Fall 2018YARD | Photographed by Oliver Hadlee Pearch

GAP - Fall 2018YARD | Photographed by Oliver Hadlee Pearch

CurologyRed Antler

allbirdsRed Antler | Photographed by Suzanne Saroff

Negative Underwear - Valentine'sPhotographed by Lara Callahan

FollainRed Antler | Photographed by Ruo Bing Li

Then I Met YouRed Antler | Photographed by Meredith Jenks

Negative UnderwearPhotographed by Brayden Olson

MosaicProject type

Laura Harrier - Tidal MagazinePhotographed by Eric Chakeen

Sophia Roe - Tidal MagazinePhotographed by Anna Wolf

Sophia Roe - Tidal MagazinePhotographed by Anna Wolf

GAP - Holiday 2016Untitled Worldwide | Photographed by Matteo Montanari

GAP - Holiday 2016Untitled Worldwide | Photographed by Matteo Montanari

GAP - Holiday 2016Untitled Worldwide | Photographed by Matteo Montanari

GAP - Holiday 2016Untitled Worldwide | Directed by Tucker Bliss

Charlotte RusseGates Creative | Photographed by Nicolas Kantor

DistrictRed Antler | Photographed by Brayden Olson

Panera BreadPlayground Creative

Nylon MagazinePhotographed by Hilary Walsh, Marvin Scott Jarrett

GAP - Fall 2016Untitled Worldwide | Photographed by Mel Bles

GAP - Fall 2016Untitled Worldwide | Photographed by Mel Bles

ELLE MagazinePhotographed by Paola Kudacki

American AirlinesCP+B Denver | Photographed by Nigel Cox

Elizabeth ArdenGrey | Photographed by Theo Wenner

Amsale BridalPhotographed by Tiffany Dawn Nicholson

CoachPhotographed and Directed by Ben Toms

Abercrombie - Fall/Holiday 2018Photographed by Matteo Montanari

Glossier - Colorslide DuoPhotographed by Talent

airbnbHearst Corporation

Esme Ham - Tidal MagazinePhotographed by Anna Wolf

Derlyn Perez - Tidal MagazinePhotographed by Anna Wolf

Haley Stark is HALEY STARK LLC
Art Direction and Creative Consulting
Email´╗┐  |  Instagram´╗┐  |  LinkedIn´╗┐  |  Working Not Working