Glossier

Re-introducing one of Glossier's first-ever products.

Concept and pre-production for a Milky Jelly Cleanser digital experience to help consumers learn about MJC and its home in the Glossier skincare collection.  We created an online skin quiz to give consumers a personalized skincare routine, a product 'oral history' video narrated by Glossier founder Emily Weiss, community-led skincare content, talent photography, and product stills.

CREATIVE DIRECTOR Marie Suter 
CREATIVE LEAD Cherlyn Russo

ART DIRECTOR Haley Stark
CASTING Madeleine Angus
DESIGN Sam Sonntag
PHOTO Dan Jaramillo 
PRODUCT PHOTO Raymond Meier 
VIDEO EDITOR Jer Robert Paulin
DIGITAL DESIGN Tomoko Yates 

The Oral History

A video re-telling of how Milky Jelly Cleanser came to be — one comment, consumer, and skincare routine at a time.

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Content

Cleansing as a ritual, a routine, and a sensory experience. We photographed Milky Jelly close up on skin and in-use.

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Routine Builder

Finding the routine that fits your skin, then see it IRL.

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Haley Stark, HALEY STARK LLC
Art Direction, Creative Direction, and Creative Consulting
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