Glossier - Milky Jelly Cleanser
Glossier - Milky Jelly Cleanser
Concept and pre-production for Glossier's 2020 Milky Jelly Cleanser campaign. We developed a digital experience that oriented Milky Jelly within the full Glossier skincare collection, helping consumers create a holistic skincare routine based on their skin's needs. We also captured macro talent photography, community-led skincare content, and an 'oral history' video narrated by Glossier founder Emily Weiss.
Art Direction
Campaigns
Content
Creative Strategy
E-Comm
CREATIVE DIRECTOR Marie Suter CREATIVE LEAD Cherlyn Russo ART DIRECTOR Haley Stark CASTING Madeleine Angus PHOTOGRAPHER Dan Jaramillo PRODUCT PHOTOGRAPHER Raymond Meier VIDEO Jer Robert Paulin DIGITAL DESIGN Tomoko Yates
CREATIVE DIRECTOR Marie Suter CREATIVE LEAD Cherlyn Russo ART DIRECTOR Haley Stark CASTING Madeleine Angus PHOTOGRAPHER Dan Jaramillo PRODUCT PHOTOGRAPHER Raymond Meier VIDEO Jer Robert Paulin DIGITAL DESIGN Tomoko Yates
A video re-telling of how Milky Jelly cleanser came to be — one comment, consumer, and routine at a time.
Cleansing as a ritual, a routine, and a sensorial experience. We photographed Milky Jelly close-up and in-use.
A digital tool that helps consumers find the right skincare routine for their unique skin.
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HALEY STARK LLC
Creative Direction
Art Direction
Creative Consulting
HALEY STARK LLC - Brooklyn, NY
Creative Direction, Art Direction, Creative Consulting