Glossier

Re-introducing one of Glossier's first-ever products.

Concept and pre-production for Glossier's 2020 Milky Jelly Cleanser campaign. We developed a digital experience to place Milky Jelly within the full skincare collection, helping consumers identify their skin needs and a skincare routine. We also created macro talent photography, community-led skincare content, an 'oral history' video narrated by Glossier founder Emily Weiss.

Creative Director Marie Suter Creative Lead Cherlyn Russo Art Director Haley Stark Casting Madeleine Angus Photographer Dan Jaramillo Product Photographer Raymond Meier Video Jer Robert Paulin Digital Design Tomoko Yates

Creative Director Marie Suter Art Director Haley Stark Casting Madeleine Angus Photographer Jai Odell Video Wilson Cameron Makeup Artist Katie Jane Hughes Hair Stylist Edward Lampley Wardrobe Stylist Solange Franklin

A video re-telling of how Milky Jelly cleanser came to be — one comment, consumer, and routine at a time.

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Cleansing as a ritual, a routine, and a sensorial experience. We photographed Milky Jelly close-up and in-use.

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Helping consumers find the skincare routine that fits their own unique skin.

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Haley Stark LLC, Brooklyn NYC
Creative Direction, Art Direction, and Creative Consulting