Headquarters

Art direction for Headquarters, the root-obsessed haircare brand from Harry's Labs. I worked with the brand team on the colorful-but-comfortable brand look and feel, and concepted and art directed Headquarter's launch campaign photography. We created warm morning-light showerscapes in real bathrooms, shooting actual wash and care routines using full Headquarters product collections. More information coming soon

Brand: GM Lee Lennox  Head of Creative and Communications Nicole Williams  AD Haley Stark  Producer Victoria Lam  Design Elizabeth Goodspeed, Abby Muir; 
Talent: Photographer Heather Hazzan  DP Grayson Kohs  Hair and MUA Chika Nishiyama  Wardrobe Christina Minasian  Props High Gloss  
Casting XYNE Casting

Brand: GM Lee Lennox  Head of Creative and Communications Nicole Williams  AD Haley Stark  Producer Victoria Lam  Design Elizabeth Goodspeed, Abby Muir; Talent: Photographer Heather Hazzan  DP Grayson Kohs  Hair and MUA Chika Nishiyama  Wardrobe Christina Minasian  Props High Gloss  Casting XYNE Casting

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Haley Stark LLC, Brooklyn NYC
Creative Direction, Art Direction, and Creative Consulting