Headquarters

Art direction for Headquarters, the root-obsessed haircare brand from Harry's Labs. I worked with the brand team on the colorful-but-comfortable brand look and feel, and concepted and art directed Headquarter's launch campaign photography. 

Art Direction
Brand Building
Casting
Content
Creative Strategy
E-Comm

GM Lee Lennox HEAD OF CREATIVE Nicole Williams ART DIRECTOR Haley Stark PRODUCER Victoria Lam PHOTOGRAPHER Heather Hazzan DP Grayson Kohs HMU Chika Nishiyama CASTING Xyne UI DESIGN Abby Muir DESIGN Elizabeth Goodspeed

GM Lee Lennox HEAD OF CREATIVE Nicole Williams ART DIRECTOR Haley Stark PRODUCER Victoria Lam PHOTOGRAPHER Heather Hazzan DP Grayson Kohs HMU Chika Nishiyama CASTING Xyne UI/UX DESIGN Abby Muir DESIGN Elizabeth Goodspeed


Real routines, real bathrooms. We created warm morning-light showerscapes on location, shooting actual wash and care routines using the full Headquarters collections.

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HALEY STARK LLC 
Creative Direction
Art Direction
Creative Consulting

HALEY STARK LLC - Brooklyn, NY 
Creative Direction, 
Art Direction, Creative Consulting

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