Hero Cosmetics

Difficult blemishes, superhero solutions.

Social content art direction for Hero Cosmetics, an acne-focused skincare brand with products ranging from hydrocolloid patches to dark spot serums. We developed educational content to help consumers understand how pimples form — and how to defeat them.

Co-Founder Andy Lee Creative Nabila Juma, Amy Huang, Rachel Finley Consulting Art Director Haley Stark

Creative Director Marie Suter Art Director Haley Stark Casting Madeleine Angus Photographer Jai Odell Video Wilson Cameron Makeup Artist Katie Jane Hughes Hair Stylist Edward Lampley Wardrobe Stylist Solange Franklin

Screen Shot 2020-07-04 at 2.15.56 PM
Screen Shot 2020-07-04 at 2.16.02 PM
Screen Shot 2020-07-21 at 9.17.08 AM
Screen Shot 2020-06-01 at 5.25.28 PM
Screen Shot 2020-07-21 at 9.16.22 AM
Screen Shot 2020-07-21 at 9.16.28 AM

More Projects

Glossier - ComplexionPhotographed by Jai Odell

Glossier - BubblewrapPhotographed by Ben Hassett

Glossier - FuturedewPhotographed by Ronan Mckenzie

Glossier - Brow FlickPhotographed by Daniel Jaramillo

GAP - Holiday 2018YARD | Photographed by Daniel Jackson

GAP - Fall 2018YARD | Photographed by Oliver Hadlee Pearch

Laura Harrier - Tidal MagazinePhotographed by Eric Chakeen

Negative UnderwearPhotographed by Brayden Olson

GAP - Fall 2018YARD | Photographed by Oliver Hadlee Pearch

Glossier - Milky Jelly CleanserPhotographed by Dan Jaramillo

Negative Underwear - Valentine's 2020Photographed by Lara Callahan

FollainRed Antler | Photographed by Ruo Bing Li

Laura Harrier - Tidal MagazinePhotographed by Eric Chakeen

Pure RosyProject type

Sophia Roe - Tidal MagazinePhotographed by Anna Wolf

GAP - Holiday 2016Untitled Worldwide | Directed by Tucker Bliss

GAP - Holiday 2016Untitled Worldwide | Directed by Tucker Bliss

GAP - Holiday 2016Untitled Worldwide | Directed by Tucker Bliss

GAP - Holiday 2016Untitled Worldwide | Directed by Tucker Bliss

Then I Met YouRed Antler | Photographed by Meredith Jenks

CurologyRed Antler

Charlotte RusseGates Creative | Photographed by Nicolas Kantor

Nylon MagazinePhotographed by Hilary Walsh, Marvin Scott Jarrett

GAP - Fall 2016Untitled Worldwide | Photographed by Mel Bles

GAP - Fall 2016Untitled Worldwide | Photographed by Mel Bles

Panera Bread - Summer 2018Playground Creative

Esme Ham - Tidal MagazinePhotographed by Anna Wolf

Derlyn Perez - Tidal MagazinePhotographed by Anna Wolf

Hero CosmeticsProject type

ELLE MagazinePhotographed by Paola Kudacki

American AirlinesCP+B Denver | Photographed by Nigel Cox

DistrictRed Antler | Photographed by Brayden Olson

Amsale BridalPhotographed by Tiffany Dawn Nicholson

CoachPhotographed and Directed by Ben Toms

Abercrombie - Fall/Holiday 2018Photographed by Matteo Montanari

allbirdsRed Antler | Photographed by Suzanne Saroff

Glossier - Colorslide DuoPhotographed by Talent

airbnbHearst Corporation

Haley Stark LLC, Brooklyn NYC
Creative Direction, Art Direction, and Creative Consulting