KNOW Beauty

KNOW Beauty, the skincare brand co-founded by Madison Beer and Vanessa Hudgens with dermatologist Dr. Karen Kagha, helps consumers understand how their lifestyle and DNA factors may affect their skin.

I joined the team as a consulting creative director to define the brand's look and feel for launch, defining a crisp, warm, product-forward world across photography and video content. I also designed the launch e-commerce platform, developing a colorful and layered visual language that made a clinical approach more accessible.

Art Direction
Brand Building
Campaigns
Casting
Community Building
Content
Creative Strategy
E-Comm
Email Marketing
Identity
Social Channels
Storytelling
UI/UX Design

BRAND MARKETING DIRECTOR Carly Rogers CREATIVE DIRECTION Haley Stark  PHOTOGRAPHY Jeremy Sachs-Michaels, Diego Vourakis DP Robbie Corral EDITING Kersti Jan Werdal ON-SET AD Sarah Zoraya HAIR STYLISTS Melissa Dominguez, Marjorie Lightford, Chad Wood MAKEUP ARTISTS Cherish Brooke Hill, Allan Avendano, Kai Pritchard WARDROBE STYLIST Chris Horan PRODUCT PHOTOGRAPHY Jessica Miller PRODUCT STYLIST Lauren Walkup PRODUCTION Lola LOGO DESIGN Commercial WEB DEV Celso White

BRAND MARKETING DIRECTOR Carly Rogers CREATIVE DIRECTION Haley Stark  PHOTOGRAPHY Jeremy Sachs-Michaels, Diego Vourakis DP Robbie Corral EDITING Kersti Jan Werdal ON-SET AD Sarah Zoraya HAIR STYLISTS Melissa Dominguez, Marjorie Lightford, Chad Wood MAKEUP ARTISTS Cherish Brooke Hill, Allan Avendano, Kai Pritchard WARDROBE STYLIST Chris Horan PRODUCT PHOTOGRAPHY Jessica Miller PRODUCT STYLIST Lauren Walkup PRODUCTION Lola LOGO DESIGN Commercial WEB DEV Celso White


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PDP_CalmingMoisturizer_Application
PDP_OxygenMask_Application
PDP_ResurfacingNightSerum_Application
PDP_EnrichingNightEyeCream_Application
PDP_HydratingCleanser_Application
PDP_DNAKit_Application
PDP_CalmingMoisturizer_InHand
PDP_EnrichingNightEyeCream_InHand
PDP_RestoringNightCream_InHand
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More Projects

HeadquartersProject type

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Glossier - FuturedewPhotographed by Ronan Mckenzie

Glossier - FuturedewPhotographed by Ronan Mckenzie

GAP - Fall 2018YARD | Photographed by Oliver Hadlee Pearch

Glossier - ComplexionPhotographed by Jai Odell

GAP - Fall 2018YARD | Photographed by Oliver Hadlee Pearch

Glossier - Brow FlickPhotographed by Daniel Jaramillo

Nylon MagazinePhotographed by Hilary Walsh, Marvin Scott Jarrett

Negative UnderwearPhotographed by Brayden Olson

KNOW BeautyProject type

GAP - Holiday 2016Untitled Worldwide | Directed by Tucker Bliss

GAP - Holiday 2016Untitled Worldwide | Directed by Tucker Bliss

GAP - Holiday 2016Untitled Worldwide | Directed by Tucker Bliss

Rothy'sProject type

GAP - Fall 2016Untitled Worldwide | Photographed by Mel Bles

GAP - Fall 2016Untitled Worldwide | Photographed by Mel Bles

Glossier - Colorslide DuoPhotographed by Talent

Sophia Roe - Tidal MagazinePhotographed by Anna Wolf

ELLE MagazinePhotographed by Paola Kudacki

Haley Stark LLC, Brooklyn NYC
Creative Direction, Art Direction, and Creative Consulting