Negative Underwear

2015 - CURRENT
Long-term art direction, design, and brand identity development. I partner with Negative's co-founders and team to produce a range of creative for the brand, including email, web, digital ad, and special events collateral.
TEAM: Marissa Vosper (Co-Founder), Lauren Schwab (Co-Founder), Haley Stark (Art Director), Brayden Olson (Photographer)

NegativeUnderwear_02
HP_Mock_01

"We focused on the essentials and ditched the rest.
No lace, no padding, no bows, no decorations."

"We focused on the essentials and ditched the rest. No lace, no padding, no bows, no decorations."

ShortSleep_Mobile_v01
FreeShipping_v02
BoaNonWire_Mobile_v01

Print Ad, 2016
Design for Negative's first print run in Gather Magazine. A minimal, unusual photograph presented as art.

Print Ad, 2016
Design for Negative's first print run in Gather Magazine. A minimal, unusual photograph presented as art.

NegativeAd

Haley Stark LLC
Art Direction / Creative Consulting
Brooklyn, NY