NegativeUnderwear

Negative Underwear

Long-term art direction, design, and brand identity development, 2015-current. I produce a range of design creative for the brand, including email, web, digital ad, and special events collateral.

HP_Mock_01

"We focused on the essentials and ditched the rest.
No lace, no padding, no bows, no decorations."

"We focused on the essentials and ditched the rest. No lace, no padding, no bows, no decorations."

ShortSleep_Mobile_v01
FreeShipping_v02
BoaNonWire_Mobile_v01

Print Ad, 2016
Design for Negative's first print run in Gather Magazine. A minimal, unusual photograph presented as art.

Print Ad, 2016
Design for Negative's first print run in Gather Magazine. A minimal, unusual photograph presented as art.

NegativeAd
NegativeUnderwear_02

More coming soon

Co-Founders: Marissa Vosper and Lauren Schwab
Photographer: Brayden Olson
Digital: Human NYC

Haley Stark LLC
Art Direction / Design / Consulting