Negative Underwear

Collaborating with the brands co-founders since 2015.

Creative direction, art direction, design, and brand development for Negative Underwear. I partner with the brand's co-founders and team to develop 360° Negative consumer journey across e-commerce, content, paid digital, and packaging. I also produce a range of creative for the brand, including UI/UX design, e-commerce imagery, email design, paid advertising, and promotional collateral.

CO-FOUNDERS Marissa Vosper
CO-FOUNDER Lauren Schwab
CD/AD Haley Stark
MARKETING Ellie Jarboe


E-Commerce Imagery

Over the years, we've developed a soft, minimal aesthetic that showcases underwear in an architectural-yet-comfortable format. When Negative Underwear launched in 2014, the underwear category was dominated by singular type of 'sexy' imagery—we envisioned an entirely new look with confident poses, diverse talent, and no body retouching. 

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Negative_SilkyThong_SlateMoire_03
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Negative_SieveBra_BlackBuff_03
Negative_SieveDemi_Peach_04
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Negative_WhippedHighWaist_BlackBuff_02
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Negative_WhippedBoyShort_Buff_02
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Negative_WhippedBoyShort_Buff_03
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UI/UX Design

Coming soon.

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Haley Stark, HALEY STARK LLC
Art Direction, Creative Direction, and Creative Consulting
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