Negative Underwear - Catalogs

Negative Underwear -
Catalogs

Creative direction, art direction, and design for Negative Underwear's in-home marketing catalogs. We stayed true to the brand's minimal graphics, clean typography, and naturally-confident photography style, introducing the brand to new consumers with a considered design piece good enough to keep on their coffee tables.

Art Direction
Brand Building
Campaigns
Casting
Content
Creative Strategy
Creative Direction
Design
Storytelling

CO-FOUNDERS Marissa Vosper, Lauren Schwab CREATIVE DIRECTION Haley Stark MARKETING Ellie Jarboe PHOTOGRAPHER Lara Callahan ON-SET ART DIRECTION Leigh McCarron

CO-FOUNDERS Marissa Vosper, Lauren Schwab CREATIVE DIRECTION Haley Stark MARKETING Ellie Jarboe PHOTOGRAPHERS Lauren Loncar, Lara Callahan ON-SET AD Leigh McCarron


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HALEY STARK LLC 
Creative Direction
Art Direction
Creative Consulting

HALEY STARK LLC - Brooklyn, NY 
Creative Direction, 
Art Direction, Creative Consulting

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