Negative Underwear

Creative direction, art direction, and design for Negative Underwear's Valentine's Day campaign. We photographed talent in a mix of warm-tone pieces on a striking red background, creating a confident and comfortable campaign that celebrated gifting yourself and your friends—rather than the industry standard of driving men to gift.

CO-FOUNDERS Marissa Vosper, Lauren Schwab  CREATIVE/ART DIRECTOR Haley Stark  PHOTOGRAPHER Lara Callahan  TALENT Shereen Mohammad, MK Fullerton, Elianah Sukoenig  HAIR/MAKEUP Mark de los Reyes, Deyah Cassadore

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Valentines_Single_Elianah_Mix_0089
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Valentines_Group_SleepWhipped_1486

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Haley Stark is HALEY STARK LLC
Art Direction and Creative Consulting
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