Rothy's

Art direction for Rothy's evergreen 2021 TV spot. Centering around 'circularity', the spot features round motifs, circular camera techniques, and shoe styles that close the loop on sustainability in sunlit Los Angeles environments.

Art Direction
Campaigns
Casting
Content
Creative Strategy
E-Comm
Storytelling

Project designed and produced by Hugo & Marie. CREATIVE DIRECTION & DESIGN Mario Hugo ART DIRECTOR Haley Stark SR. DESIGNER Siggi Oddsson DESIGNER Katja Bruhin COPY Stephanie Murg PRODUCER Chelsea Solitrin DIRECTOR Alissa Torvinen-Kouame DP Casey Stolberg PRODUCTION DESIGN Nicholas Faiella WARDROBE Allison Calhoun PRODUCTION Bob Industries

Project designed and produced by Hugo & Marie. CREATIVE DIRECTION & DESIGN Mario Hugo ART DIRECTOR Haley Stark SR. DESIGNER Siggi Oddsson DESIGNER Katja Bruhin COPY Stephanie Murg PRODUCER Chelsea Solitrin DIRECTOR Alissa Torvinen-Kouame DP Casey Stolberg PRODUCTION DESIGN Nicholas Faiella WARDROBE Allison Calhoun PRODUCTION Bob Industries


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HALEY STARK LLC 
Creative Direction
Art Direction
Creative Consulting

HALEY STARK LLC - Brooklyn, NY 
Creative Direction, 
Art Direction, Creative Consulting

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