BLUELAND, 2022

Art direction and design for Blueland, a home and personal care B-corp brand that creates products with water-free and more sustainable cleaning technology. I worked with Blueland on multiple seasonal campaigns and product launches, including the go-to-market creative for their new skincare category with the Blueland Facial Cleanser.

HOLIDAY 2022

Art direction for Blueland's Holiday 2022 content, celebrating the holiday season with shimmering liquids, snow flurries, and gift un-wrapping.

FACIAL CLEANSER LAUNCH

Art direction for Blueland's Facial Cleanser, a powder-to-gel technology cleanser with a reusable and refillable bottle. Creating a bold, crisp, color gradient world that ties to Blueland's core imagery while visually defining the body care category.

SUMMER 2022

Concept and on-set art direction for Blueland's "Summersweet" Hand Soap collection. A warm, sunlit world that references the best of sumemr—lush garden sinks, farmstand counters, and freshly picked produce.

CREDITS
[Holiday 2022] Photographer: Graham Pollack. Prop Stylist: Gözde Ecker. Art Director: Haley Stark. Associate Design Director, Blueland: Christa Guerra. Creative Ops and Product, Blueland: Meredith Brooke [Facial Cleanser] Photographer: Graham Pollack. Prop Stylist: Gözde Ecker. Art Director: Haley Stark. Associate Design Director, Blueland: Christa Guerra. Creative Ops and Product, Blueland: Meredith Brooke TALENT @kat.offline @calimaplazas [Summer 2022] Photographer: Graham Pollack Prop Stylist: Gözde Ecker. Art Director: Haley Stark. Associate Design Director, Blueland: Christa Guerra Creative Ops and Product, Blueland: Meredith Brooke