GAP, 2016-2018

Art direction, design, and concepting for global seasonal marketing campaigns. We aimed to flex GAP's iconic branding in each campaign design, creating fresh and unexpected visions for GAP's classic Holiday campaigns and Fall Denim campaigns.

HOLIDAY 2016

Art direction and design for GAP's global, omni-platform Holiday 2016 campaign "Share Your Gift". In addition to photography and video concepts, I developed a handwriting typeface that supported multiple languages and was implemented globally. 

FALL 2016

Design and art direction for GAP's Fall 2016 campaign "#DOYOU", including layout design and global guidelines development.

FALL 2018

Design and art direction for GAP's global Fall 2018 campaign featuring Chella Man, Noor Tagouri, King Princess, Kimberley Drew, and Xiuhtezcatl Martinez. The design system included extended typeforms and a copy 'ticker' that loped around digital, social, and in-store assets.

HOLIDAY 2018

Design and art direction for GAP’s omni-channel Black Friday, Cyber Monday, and Holiday 2018 campaigns. I redeveloped GAP’s iconic multi-color stripe into a flexible design motif that ran vertically on Holiday creative, exploded into ‘pixels’ for Cyber Monday, and transformed into a ripped paper collage for Black Friday. All assets ran globally across digital, social, and in-store placements.

CREDITS
[Holiday 2016] Agency: Untitled Worldwide. Creative Directors: Julia Blackburn, Brynn Heminway. Art Director: Haley Stark. DP: Stuart Winecoff. Photographers: Matteo Montanari, Stefano Azario. [Fall 2016] Agency: Untitled Worldwide. Creative Director: Brynn Heminway. Senior Art Diretor: Coco Lloyd. Art Director, Designer: Haley Stark. Photographer: Mel Bles. [Fall 2018] Agency: Yard. Creative Director: Michael Bird. Art Directors: Sofia Glimnell, Steven Williams, Haley Stark. Photographer: Oliver Hadlee Pearch. [Holiday 2018] Agency: YARD. Creative Director: Richard Austin. Art Directors: Sofia Glimnell, Haley Stark. Photographer: Daniel Jackson.