Glossier - Milky Jelly Cleanser

Glossier - Milky Jelly Cleanser

Concept and pre-production for Glossier's 2020 Milky Jelly Cleanser campaign. We developed a digital experience that oriented Milky Jelly within the full Glossier skincare collection, helping consumers create a holistic skincare routine based on their skin's needs. We also captured macro talent photography, community-led skincare content, and an 'oral history' video narrated by Glossier founder Emily Weiss.

Art Direction
Campaigns
Content
Creative Strategy
E-Comm

CREATIVE DIRECTOR Marie Suter CREATIVE LEAD Cherlyn Russo ART DIRECTOR Haley Stark CASTING Madeleine Angus PHOTOGRAPHER Dan Jaramillo PRODUCT PHOTOGRAPHER Raymond Meier VIDEO Jer Robert Paulin DIGITAL DESIGN Tomoko Yates

CREATIVE DIRECTOR Marie Suter CREATIVE LEAD Cherlyn Russo ART DIRECTOR Haley Stark CASTING Madeleine Angus PHOTOGRAPHER Dan Jaramillo PRODUCT PHOTOGRAPHER Raymond Meier VIDEO Jer Robert Paulin DIGITAL DESIGN Tomoko Yates


A video re-telling of how Milky Jelly cleanser came to be — one comment, consumer, and routine at a time.

Screen Shot 2020-01-30 at 11.33.48 AM
Screen Shot 2020-01-30 at 11.33.57 AM
Screen Shot 2020-01-30 at 11.33.57 AM 1
Screen Shot 2020-01-30 at 11.34.07 AM
Screen Shot 2020-01-30 at 11.34.12 AM
Screen Shot 2020-01-30 at 11.34.16 AM

Cleansing as a ritual, a routine, and a sensorial experience. We photographed Milky Jelly close-up and in-use.

Screen Shot 2020-01-29 at 10.12.38 AM
MilkyJelly_Carousel_8
MilkyJelly_Carousel_3
MilkyJelly_Carousel_5
Screen Shot 2020-03-01 at 8.41.58 AM
Screen Shot 2020-01-29 at 10.11.20 AM
Screen Shot 2020-01-29 at 10.11.21 AM
Screen Shot 2020-01-29 at 10.11.20 AM 1

A digital tool that helps consumers find the right skincare routine for their unique skin.

Screen Shot 2020-01-29 at 10.12.27 AM
Screen Shot 2020-01-29 at 10.13.03 AM
Screen Shot 2020-01-29 at 10.12.31 AM
Screen Shot 2020-01-29 at 10.12.37 AM
Screen Shot 2020-01-29 at 10.12.38 AM 2
Screen Shot 2020-01-29 at 10.12.41 AM
Screen Shot 2020-01-29 at 10.13.20 AM
Screen Shot 2020-01-29 at 10.12.46 AM
Screen Shot 2020-01-29 at 10.12.50 AM

More Projects

HeadquartersLaunching haircare for Harry's.

Glossier - BubblewrapIntroducing eye + lip cream.

Glossier - Milky Jelly CleanserRe-framing a cult favorite.

Glossier - FuturedewHighlighting the brand's iconic look.

Glossier - FuturedewHighlighting the brand's iconic look.

Supergoop!Celebrating every day with everyday sunscreen.

Glossier - Brow FlickLaunching artistry for an accessible brand.

Glossier - ComplexionRe-introducing three products on fifty faces.

Blueland Facial CleanserEco technology, now for the face.

Negative Underwear - E-CommerceDeveloping the brand's visual world since 2015.

Negative Underwear - CatalogsIntroducing the brand the old-fashioned way.

Blueland Summer 2022A warm world for summer scents.

KNOW BeautyIntroducing DNA-driven skincare.

Glossier - Colorslide DuoDeveloping talent-captured creative.

Rothy'sTelling a sunlit, circular shoe story.

NYLON MagazineArt direction 2011-2015.

GAP - Fall 2018Amplifying what's good.

GAP - Fall 2018Amplifying what's good.

GAP - Holiday 2016Shaking up tradition on a global scale.

GAP - Holiday 2016Shaking up tradition on a global scale.

GAP - Holiday 2016Shaking up tradition on a global scale.

GAP - Fall 2016Good denim, clean and simple.

GAP - Fall 2016Good denim, clean and simple.

Tidal Magazine - Sophia RoeCapturing summertime nostalgia.

ELLE MagazineRedesigning the iconic title.

HALEY STARK LLC 
Creative Direction
Art Direction
Creative Consulting

HALEY STARK LLC - Brooklyn, NY 
Creative Direction, 
Art Direction, Creative Consulting

INTERESTED IN WORKING TOGETHER?
Send an email →