Glossier, 2018-2019

Art direction for Glossier product launches including Futuredew, Bubblewrap, Brow Flick, Perfecting Skin Tint, Stretch Concealer, and Wowder. I developed multi-platform creative campaigns from ideation through post-production.

Complexion

Art direction for new, expanded content for Glossier products Perfecting Skin Tint, Stretch Concealer, and Wowder's newly the expanded shade range. We captured 50 talent wearing their shade matches across hundreds of creative assets, including stills, videos, and GIFs. We also re-launched the digital Shade Finder tool to be easier to organically browse, find, and shop a shade match.

Bubblewrap

Developing an aspirational and glossy world for the launch of Bubblewrap eye and lip cream, and collaborating with photographer Ben Hassett on a high-contrast look and feel. We highlighted Bubblewrap’s application and payoff across dozens of stills, videos, and product images, including visual metaphors such as bubbles, magnifying glasses, and water droplets.

Futuredew

Art direction for the launch campaign of Futuredew, a skincare-meets-makeup product made to effortlessly create Glossier's signature "skin first" glow. We created a warm, golden hour mood that echoed Glossier's iconic Instagram look — sunlit skin with an extra-dewy natural finish — highlighting skin texture up close.

Brow Flick

Art direction for the launch campaign of Brow Flick, a brush-tip eyebrow pen and partner to Glossier's cult product Boy Brow. Inspired by minimalist graphic design, we developed visuals that highlighted the product's brush lines and gesture (a flick!) helping bring a more 'artistry' product to life within Glossier's accessible product assortment.

Milky Jelly Cleanser

Concept and pre-production for Glossier's 2020 Milky Jelly Cleanser campaign. We developed a digital experience that oriented Milky Jelly within the full Glossier skincare collection, helping consumers create a holistic skincare routine based on their skin's needs. We also captured macro talent photography, community-led skincare content, and an 'oral history' video narrated by Glossier founder Emily Weiss.

Lash Slick + Colorslide

Art direction for Glossier's limited-edition Lash Slick and Colorslide Duo. We created an environment for talent to capture their own selfies of applying eyeliner and mascara, making for a UGC look and feel.

CREDITS
[Complexion] Creative Director: Marie Suter. Art Director: Haley Stark. Casting: Madeleine Angus. Photographer: Jai Odell. Video: Wilson Cameron. Makeup Artist: Katie Jane Hughes. Hair Stylist: Edward Lampley. Wardrobe: Solange Franklin. [Bubblewrap] Creative Director: Marie Suter. Art Director: Haley Stark. Casting: Madeleine Angus. Photographer: Ben Hassett. Makeup Artist: Maki Ryoke. Hair Stylist: Jawara. Manicure: Maki Sakamoto. Product Photographer: Raymond Meier. [Futuredew] Creative Director: Marie Suter. Art Director: Haley Stark. Casting: Madeleine Angus. Design: Sam Sonntag, Sage Smith. Photographer: Ronan Mckenzie. Video: Jer Robert Paulin, Valentina Siad. Video Editing: Jer Robert Paulin, Katarina Zhu. Makeup Artist: Emi Kaneko. Hair Stylist: Edward Lampley. Product Photographer: Raymond Meier. [Brow Flick] Creative Director: Marie Suter. Art Director: Haley Stark. Casting: Madeleine Angus. Photographer: Daniel Jaramillo. Video: Wilson Cameron. Makeup Artist: Katie Jane Hughes. Hair Stylist: Tina Outen. Manicure: Gina Edwards. Wardrobe: Kirby Marzec. Product Photographer: Raymond Meier. [Milky Jelly Cleanser] Creative Director: Marie Suter. Art Director: Haley Stark. Casting: Madeleine Angus. Photographer: Dan Jaramillo. Product Photographer: Raymond Meier. Video: Jer Robert Paulin. Digital Design: Tomoko Yates. [Lash Slick + Colorslide] Creative Director: Marie Suter. Art Director: Haley Stark. Casting: Madeleine Angus. Creative: Valentina Siad, Angela Meteer, Sage Smith. Makeup Artist: Shayna Gold.