Headquarters, 2021

Art direction for Headquarters, the root-obsessed haircare brand from Harry's Labs. I worked with the brand team on the colorful-but-comfortable brand look and feel, and concepted and art directed Headquarter's launch campaign photography. 

Real routines, real bathrooms. We created warm morning-light showerscapes on location, shooting actual wash and care routines using the full Headquarters collections.

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CREDITS
General Manager, Headquarters: Lee Lennox. Head of Creative, Headquarters: Nicole Williams. Art Director: Haley Stark. Producer: Victoria Lam. Photographer: Heather Hazzan. DP: Grayson Kohs. Hair and Makeup Artist: Chika Nishiyama. Casting: XYNE. Digital Design: Abby Muir. Design: Elizabeth Goodspeed.

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HALEY STARK LLC 
Creative Direction
Brooklyn, NY

HALEY STARK LLC - Brooklyn, NY 
Creative Direction, 
Art Direction, Creative Consulting