Photography art direction for the launch of Kenvue, a new identity for Johnson & Johnson's consumer products division. We developed a bold, activated product aesthetic and playful moments of interpersonal care, all featuring Kenvue's most iconic brands including Listerine, Neutrogena, Band-Aid, Tylenol, Motrin, Benadryl, Zyrtec, Aveeno, Johnson's, and more.
Agency: Wolff Olins. Senior Creative Director: Daniel Renda. Art Director: Haley Stark. WO Producer: Bethany McHugh. Engagement Manager: Chloe Rinaldi. Product Photographer: Bobby Doherty. Product Prop Stylist: Noemi Bonazzi. Talent Photographer and Director: Leeor Wild. Producer: Jessica Tjeng. Talent Set and Prop Stylist: Jenny Correa. Hair Stylist: Erol Karadag. Makeup Artist: Jezz Hill. Manicurist: Rita Remark.