KNOW Beauty
KNOW Beauty, the skincare brand co-founded by Madison Beer and Vanessa Hudgens with dermatologist Dr. Karen Kagha, helps consumers understand how their lifestyle and DNA factors may affect their skin.
I joined the team as a consulting creative director to define the brand's look and feel for launch, defining a crisp, warm, product-forward world across photography and video content. I also designed the launch e-commerce platform, developing a colorful and layered visual language that made a clinical approach more accessible.
Art Direction
Brand Building
Campaigns
Casting
Community Building
Content
Creative Strategy
E-Comm
Email Marketing
Identity
Social Channels
Storytelling
UI/UX Design
BRAND MARKETING DIRECTOR Carly Rogers CREATIVE DIRECTION Haley Stark PHOTOGRAPHY Jeremy Sachs-Michaels, Diego Vourakis DP Robbie Corral EDITING Kersti Jan Werdal ON-SET AD Sarah Zoraya HAIR STYLISTS Melissa Dominguez, Marjorie Lightford, Chad Wood MAKEUP ARTISTS Cherish Brooke Hill, Allan Avendano, Kai Pritchard WARDROBE STYLIST Chris Horan PRODUCT PHOTOGRAPHY Jessica Miller PRODUCT STYLIST Lauren Walkup PRODUCTION Lola LOGO DESIGN Commercial WEB DEV Celso White
BRAND MARKETING DIRECTOR Carly Rogers CREATIVE DIRECTION Haley Stark PHOTOGRAPHY Jeremy Sachs-Michaels, Diego Vourakis DP Robbie Corral EDITING Kersti Jan Werdal ON-SET AD Sarah Zoraya HAIR STYLISTS Melissa Dominguez, Marjorie Lightford, Chad Wood MAKEUP ARTISTS Cherish Brooke Hill, Allan Avendano, Kai Pritchard WARDROBE STYLIST Chris Horan PRODUCT PHOTOGRAPHY Jessica Miller PRODUCT STYLIST Lauren Walkup PRODUCTION Lola LOGO DESIGN Commercial WEB DEV Celso White
More Projects
HeadquartersLaunching haircare for Harry's.
Glossier - BubblewrapIntroducing eye + lip cream.
Glossier - Milky Jelly CleanserRe-framing a cult favorite.
Glossier - FuturedewHighlighting the brand's iconic look.
Glossier - FuturedewHighlighting the brand's iconic look.
Supergoop!Celebrating every day with everyday sunscreen.
Glossier - Brow FlickLaunching artistry for an accessible brand.
Glossier - ComplexionRe-introducing three products on fifty faces.
GAP - Fall 2018Amplifying what's good.
GAP - Fall 2018Amplifying what's good.
Rothy'sTelling a sunlit, circular shoe story.
Negative Underwear - E-CommerceDeveloping the brand's visual world since 2015.
Negative Underwear - CatalogsIntroducing the brand the old-fashioned way.
KNOW BeautyIntroducing DNA-driven skincare.
NYLON MagazineArt direction 2011-2015.
GAP - Holiday 2016Shaking up tradition on a global scale.
GAP - Holiday 2016Shaking up tradition on a global scale.
GAP - Holiday 2016Shaking up tradition on a global scale.
GAP - Fall 2016Good denim, clean and simple.
GAP - Fall 2016Good denim, clean and simple.
Glossier - Colorslide DuoDeveloping talent-captured creative.
Tidal Magazine - Sophia RoeCapturing summertime nostalgia.
ELLE MagazineRedesigning the iconic title.
HALEY STARK LLC
Creative Direction
Art Direction
Creative Consulting
HALEY STARK LLC - Brooklyn, NY
Creative Direction, Art Direction, Creative Consulting