Negative Underwear, 2015-Current
Creative direction, art direction, design, and brand development for Negative Underwear. I partner with the brand's co-founders and team to develop the 360-degree consumer journey across e-commerce, paid digital, social, and packaging experience. I also produce a range of creative for the brand including e-commerce imagery, digital design, email campaigns, and promo collateral.
I will be updating this page soon.
When Negative launched in 2014, the underwear category was dominated by a singular type of 'sexy'. We envisioned an entirely new look that was equal parts elevated and accessible, casting a full range of talent sizing and not retouching body shape. We've developed a uniquely minimal, composition-forward photography style with dynamic movement and beautifully lit skin and product.
Introducing the brand the old-fashioned way. We stayed true to Negative's minimal design and expressive imagery in a catalogue good enough to keep on the coffee table.
Co-Founders: Marissa Vosper, Lauren Schwab. Creative Direction: Haley Stark. Photographers: Lauren Loncar, Lara Callahan. On-Set Art Direction: Leigh McCarron. Studio and Retouching: The Line Studios.
Harry's - HeadquartersLaunching haircare for Harry's.
HALEY STARK LLC
HALEY STARK LLC - Brooklyn, NY
Creative Direction, Art Direction, Creative Consulting
This is a "light" version of the site to reduce energy consumption. Please feel free to request a fuller portfolio via email.